Welfare mom creates million dollar biz: how she did it

Posted by | Posted on 26-11-2011

Category : Entrepreneur Success Stories

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Can a small business really create a plan on a postcard?

“Yes! An effective small business plan that covers no more than a postcard is more than possible, it’s practical and effective”

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Welfare mom creates million dollar biz: how she did it

Trisha Waldron was 28 years old when she realized that the life she had drifted into was a dead end. She had gone from being a daughter to a wife to having her first baby at 22. Now single and barely surviving on food stamps in the Black Hills of South Dakota, she had no college degree, no work experience to speak of, and no clear idea of what to do with the rest of her life. She owned a tiny two-bedroom house from her divorce, and she had her two lovely little girls, ages four and six, but that was about it.

You can create your own life

One afternoon, volunteering at her daughters’ school, she heard a teacher tell the kids, “You can create your own life.” That sentence changed everything. As she puts it, “I knew I had to take responsibility for my own life. I had been running it according to others and things hadn’t worked out very well.”

She applied for a student loan and went back to school. The first year, she and her girls lived on welfare, food stamps, and odd jobs, but the second year, an opportunity presented itself and she grabbed it. An artist friend offered her a job assembling jewelry for a mail order catalogue in her spare time. She knew it wouldn’t be easy: she’d be in school all day, taking care of the kids in the evening, and then have to work late into the night at her kitchen table, but she’d be working for herself and be able to get off welfare.

Having a job and being in school built up Trisha’s confidence and she eventually proposed to the owner of the catalogue that she design his entire line of jewelry. She says, “As an entrepreneur you are always going to be confronted by things you don’t know, but you can’t let it stop you.” She went to the library and dove into teaching herself the basics of jewelry design as well as exploring Native American motifs from which she would draw inspiration. She recalls that she didn’t get a lot of sleep in those days.

Growing the business

Her business moved from the kitchen table to the garage where she installed a wood stove to keep it warm against the bitter South Dakota weather. Still, she had to work in gloves and a heavy coat during the winter. After two years, she decided she was ready for an even greater challenge and, in 1985, incorporated her own company.

From the beginning, Trisha was as excited by the cultures that informed her jewelry designs as she was by the final product. She learned the world was a whole lot bigger than Rapid City, South Dakota. She forged relationships with bead and stone vendors from Africa, India, and China.

Looking back, she says those relationships and the ones she developed with her staff made all the difference for the long-term success of her business. She explains, “At first, I had a super aggressive, take-no-prisoners approach. I might have gained something for myself but I wasn’t very nice to those around me. Eventually, I learned that you draw power as a woman in business by being compassionate and inclusive. This way, you can make long and loyal relationships.”

Her first million

After only five years in business, she had made her first million. But, as Trisha remembers, “Getting there was incredibly challenging, I learned by trial and error, I cried a lot. But I lived simply and didn’t need much to survive. I was in a small town and hired my girlfriends to help me. My neighbors pitched in with the kids. My big break came in 1987 when the catalogue of the Smithsonian Institution started featuring my work.”

Helping others help themselves

After winning the Smithsonian as a client, Trisha was able to move out of the garage into a proper jewelry studio. Other catalogues, such as the Museum of Fine Arts in Boston, started picking up the line. When things got busy, she would hire as many as 40 other women, mostly single moms, to fabricate her designs out of their homes – just as she had when she first started.

In 2006, after over 20 years in business, Trisha sold her company to an employee and retired to California with her second husband.

Trisha’s advice for people who want to start their own businesses:

Your responsibility is to be clear about your vision. Then you can ask others to help.

There is a lot of assistance out there for entrepreneurs if you look for it: I learned bookkeeping from a volunteer group of retired accountants.

Surround yourself with people who support you. A lot of people said I was crazy to start my own business as a single mom. But I had a few people who believed in me.

Be okay with the knowledge that you won’t know how to do everything right away and trust that you can learn.

Create a “mastermind group” – 2 or 3 people who are willing to have you bounce ideas off them every few weeks. I kept my group going for 10 years.

Realize it will be hard, and accept that.

by Sarah B. Weir, Yahoo! blogger

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Entrepreneurship: Nothing to Lose and Everything to Gain

Posted by | Posted on 20-11-2011

Category : Entrepreneur Success Stories

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Can a small business really create a plan on a postcard?

“Yes! An effective small business plan that covers no more than a postcard is more than possible, it’s practical and effective”

=> Business Plan Australia

Entrepreneurship: Nothing to Lose and Everything to Gain

I recently caught up with Ryan Blair, who is a serial entrepreneur and author of the new book “Nothing to Lose, Everything to Gain.” Ryan established his first company, 24-7 Tech when he was only twenty-one years old.

Since then, he has created and actively invested in multiple start-ups and has become a self-made multimillionaire.

After he sold his company ViSalus Sciences to Blyth in early 2008, the global recession took the company to the brink of failure resulting in a complete write off of the stock and near bankruptcy. Ryan as CEO went “all in” betting his last million dollars on its potential and turned the company around from the edge of failure to more than $150,000,000 a year in revenue in only 16 months winning the coveted DSN Global Turn Around Award in 2010.

In this interview, Ryan talks about how he re-branded himself after being in a gang, the issues with the education system, and more.

How did you shake your criminal record and re-brand yourself?

I remember when I was working my way up in the first company that employed me, I used to have nightmares that one day they’d find out about that I had been in a gang, call me into the office, and fire me. In the beginning I didn’t talk much about what I’d been through. But eventually when I got to a point where I had established myself as a professional entrepreneur, I embraced my past, used it as part of my branding, and crossed over.

Ryan Blair

In this day and age people want authenticity. Now that the world is social, people know all about you. Assuming you decided to join humanity, that is. It turned out that as I started showing my true identity, so did the rest of the world. One of the reasons my company ViSalus is one of the fastest growing companies in the industry today is because we share our good, bad, and ugly. Like sharing a video of me playing a practical joke on one of my employees, for instance. As a result of embracing authenticity, I turned the company around from near bankruptcy to over $15 million a month today. Unlike our competitors, our distributors and customers know exactly who we are, and I’d say that corporate America has a lot of catching up to do.

What’s your take on the educational system? Will a college degree help or hurt your chances at starting a successful business?

As a product of Los Angeles’s public school system, in a state with the highest dropout rate in the nation (about 20 percent), I can tell you from personal experience that some of our brightest minds are being misidentified because of a one-size-fits-all learning environment. Because I had ADD and dyslexia I never got past the 9th grade.

I recall sitting with a career counselor in continuation high school, being told that I didn’t have the intellect or aptitude to become a doctor or a lawyer. They suggested a trade school, construction, something where I’d be working with my hands.

The irony is that today I employ plenty of doctors and lawyers. Would you rather be a doctor or a lawyer, or a guy who writes a check to doctors and lawyers?

If President Obama phoned me today and told me he was appointing me Educational Czar, I’d turn education into a business, a capitalistic, revenue driven system, creating a competitive environment where each school is trying to attract customers, based on quality of customer experience.

As an entrepreneur, having a college degree or getting classroom training won’t hurt your chances for starting a successful business, but it’s ultimately not necessary. In Malcolm Gladwell’s book “Outliers,” he makes a point that it takes approximately 10,000 hours to master a skill set at a professional level. That means experience, over traditional education.

What three business lessons did you learn from juvenile detention?

I learned a lot about business and life from my time spent incarcerated. I like to call these pieces of wisdom my Philosophies from the Jail Cell to the Boardroom. One of the biggest lessons I learned was that in Juvenile Hall, new guys always get tested. When I went in the first time, I was just a skinny little white kid and I had to learn fast. People will be bumping into you on the basketball court, or asking you for things, testing to see if you’re tough.

And everyone knew that if a guy let someone take their milk during lunchtime, they weren’t as tough as they looked. Soon you’d be taking their milk everyday, and so would everyone else. It’s the same for business, if you give people the impression that you can be taken, you will be.

Also, adaptation is the key to survival. In jail the guy who rises to power isn’t always the strongest or the smartest. As prisoners come and go, he’s the one that adapts to the changing environment, while influencing the right people. You can use this in business, staying abreast of market trends, changing your game plan as technology shifts, and adapting our strategy around your company’s strongest competitive advantages. Darwin was absolutely right – survival is a matter of how you respond to change.

The last lesson I got from jail is that you have to learn how to read people. You don’t know who to trust. It’s the same for business because a lot of people come into my office with a front. I have to figure out quickly who is the real deal and who isn’t. Based on that fact, I developed an HR system that I use when interviewing potential new hires that I call the Connect Four Technique. Yep, you guessed it. I make my future employees – and I have hundreds of them – play me in Connect Four.

Can everyone be an entrepreneur? Can it be learned or do you have to be born with a special gene?

No. Not everyone can be an entrepreneur. There are two types of people in the world, domesticated and undomesticated. Some people are so domesticated through their social programming and belief system, so employee minded, that they could never be entrepreneurs. And they shouldn’t even bother trying. The irony is that this is coming from a guy who teaches millions of people how to become entrepreneurs. I’m literally selling a book about becoming an entrepreneur, telling you that not everyone should read it.
To be an entrepreneur, you have to have fighting instincts. Are instincts genetic? I don’t think so, but you ‘inherit’ them from your upbringing. Now, if you’re smart you can reprogram your beliefs. But there are still some people that would rather watch other people be entrepreneurs, like the people in the Forbes “richest celebrity list” than take the time to reprogram themselves, and live their lives like rock stars, too.

Is there a need for business plans these days?

When you’ve really got the entrepreneurial bug, the last thing you want to do is sit down and write a business plan. It’s the equivalent of writing a book about playing the guitar before actually knowing how to play the guitar. You don’t know what your new business is going to be like. And just like a guitar, a business will have to be tweaked and tuned multiple times, and you’ll need long practice sessions and repetition, before you can get even one successful song out of it.

In my book “Nothing to Lose, Everything to Gain,” I actually included a chapter called “I Hate Business Plans” where I talk about this. Most business plans that get sent to me, I close within seconds of opening them up because they are full of fluff and hype. A business plan should be simple, something you could scribble on a scratch pad. No more than three pages of your business objectives, expected results, and the strategy to get there. But the best business plan is one built from a business that is already up and running and that matches the business’s actual results.

The point is that you should be so obsessed with your business that you can’t sleep at night because that’s all you can think about. And that’s your ultimate “business plan.”
Dan Schawbel is the Managing Partner of Millennial Branding, LLC, a full-service personal branding agency, and author of “Me 2.0: 4 Steps to Building Your Future.”

by Dan Schawbel, contributor, Power Your Future

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Don’t Bury Your Technotrash

Posted by | Posted on 16-11-2011

Category : Ways To Make Cash Online

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Can a small business really create a plan on a postcard?

“Yes! An effective small business plan that covers no more than a postcard is more than possible, it’s practical and effective”

=> Business Plan Australia

Don’t Bury Your Technotrash

“E-waste” is the fastest- growing source of consumer trash. But don’t dump your old computers, cell phones and other devices in a landfill. Your trash could be someone else’s treasure.

Sell It.

Buyers at eBay and Amazon.com are always looking for deals. Mike Hadad, owner of an iSold It outlet in Gaithersburg, Md., says he sells most of the electronics he gets on eBay, but he tends to place new or nearly new items on Amazon, where they usually fetch a higher price. Anyone can become a seller on eBay or Amazon. If you don’t want the hassle of listing and shipping your items, find an online trading assistant at http://ebaytradingassistant.com. ISold It franchises usually take about a third of the sale price.

Capstone Wireless buys back all varieties of cell phones, as long as they power up and have a good LCD display. Gazelle.com buys more than 20 categories of electronics. Apple offers a gift card in exchange for reusable Apple computers.

Donate It.

ReCellular resells phones it can find buyers for and recycles the rest. Give desktop computers and peripherals to the National Cristina Foundation and the World Computer Exchange.

To establish the value of donated items, use Its Deductible (free at www.turbotax.com). To clear your computer’s hard drive, use a free disk-wiping product, such as Active@KillDisk or Darik’s Boot and Nuke.

Recycle It.

Some retailers and many manufacturers take back electronics for recycling or resale. Best Buy stores accept most electronics. Staples stores take personal electronics (such as PDAs, cell phones and digital cameras) free but charge $10 to take back office electronics. Call2Recycle picks up cell phones and rechargeable batteries from many locations, including Radio Shack and Home Depot stores (to find the nearest drop-off location, visit www.call2recycle.org).

For manufacturers’ take-back programs, visit the Web site of the Electronics TakeBack Coalition. Dell partners with Staples and Goodwill to collect Dell products in their stores. To find other places to recycle electronics, visit www.earth911.com and search by zip code. Of course, you can always give your e-trash away to someone who wants it. Join your local Freecycle group

by Pat Mertz Esswein

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Cities with the Most Billionaires, 2011

Posted by | Posted on 12-11-2011

Category : Forbes Billionaires 2010

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Can a small business really create a plan on a postcard?

“Yes! An effective small business plan that covers no more than a postcard is more than possible, it’s practical and effective”

=> Business Plan Australia

Cities with the Most Billionaires, 2011

When the U.S. economy was riding high for most of the 20th century, it would have been impossible to imagine a foreign city – especially one in a Communist country – with more of the planet’s very richest than New York, home of old-money Wall Street. But that indeed is the case. Today Moscow is the city with the most billionaire residents in the world.

The Russian capital boasts 79 billionaires, a stunning increase of 21 in just one year. That more than edges out No. 2 New York, with 59 billionaires, and No. 3 London with 41. Other cities in the top 15 include such rising stars as Mumbai, Taipei, Sao Paolo and Istanbul. Los Angeles manages a tie for No. 8.

The combined fortunes of Moscow’s billionaire population top $375 billion, more privately amassed wealth than in any other city in the world.

Despite New York’s relegation to second place, the city remains a favored locale of billionaires, whose collective net worth is $221 billion. The Big Apple boasts some of the most expensive ZIP codes in the U.S., due in part to the real estate prices paid by billionaires in this city. Indeed, many Moscow residents own secondary homes in New York, including fertilizer and coal magnate Andrey Melnichenko, whose wife recently closed on a $12.2 million penthouse apartment. Even the world’s richest man, Carlos Slim (home: Mexico City), snatched up a $44 million mansion on Central Park last year.

To compile our list, we tallied the primary residences of all 1,210 billionaires on the 2011 Forbes World’s Billionaires list, our annual assessment of people sporting seven-figure or higher fortunes in U.S. dollars. We did not take secondary homes into account for this list.

In the U.S. we stuck strictly to city limits. For example, while a smattering of prominent media barons like Viacom founder Sumner Redstone and T.V. tycoon Haim Saban reside in Beverly Hills, they are not included in the pile of Los Angeles residents since Beverly Hills is its own city (although largely surrounded by Los Angeles).

Here are the world’s five top cities for billionaires:

No. 5: Istanbul
Number of Billionaires: 36
Total combined wealth: $60.5 billion

Billionaires include: Turkey’s richest person, Mehmet Emin Karamehmet, chairman of mobile phone company Turkcell; Turkey’s former richest, finance and retail scion, Husnu Ozyegin; and Macedonian-born Sarik Tara, founder of construction giant, ENKA.

No. 4: Hong Kong
Number of Billionaires: 40
Total combined wealth: $176.8 billion

Billionaires include: Greater China’s richest person, Hutchison Whampoa chairman Li Ka-shing; the Kwok family, the brothers behind Hong Kong’s largest real estate developer, SHKP; and Angela Leong, the controversial heiress of Stanley Ho’s casino empire.

No. 3: London
Number of Billionaires: 41
Total combined wealth: $164.3 billion

Billionaires include: Indian citizen Lakshmi Mittal, the world’s sixth-richest man thanks to steel-maker ArcelorMittal; daredevil Virgin founder Richard Branson; and Philip & Christina Green, the married couple behind clothing company Topshop.

No. 2: New York
Number of Billionaires: 59
Total combined wealth: $220.8 billion

Billionaires include: media mogul and current mayor Michael Bloomberg; fashion designer Ralph Lauren; and real estate developer-turned-reality T.V. celebrity Donald Trump.

No. 1: Moscow
Number of Billionaires: 79
Total combined wealth: $375.3 billion

Billionaires include: Russia’s richest man, steel magnate Vladmimir Lisin; commodities investor and Chelsea soccer team owner Roman Abramovich; and venture capitalist and Facebook investor Yuri Milner.

By Morgan Brennan, Forbes.com

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America’s Millionaire Capitals

Posted by | Posted on 08-11-2011

Category : Become Millionaire

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Can a small business really create a plan on a postcard?

“Yes! An effective small business plan that covers no more than a postcard is more than possible, it’s practical and effective”

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America’s Millionaire Capitals

Where do this country’s most prosperous citizens hang out? How much money do they have? President Obama wants them to pay a bit more in taxes. But how much are they coughing up now?

Answers to these questions can be extracted from a little-utilized IRS database of income tax statistics. The file sorts tax returns by income range and by zip code.

Wary of releasing any data that might reveal something about individual taxpayers, the IRS slices its statistics into broad ranges. In this data set the top tier of income is $200,000 and up. Except, perhaps, to a politician looking for revenue increases, this scarcely qualifies a taxpayer as wealthy.

So I put a finer sieve on the database, zeroing in on communities where the average income within the 200K-and-up set is at least $1 million.

Result: a set of 130,400 tax returns from 64 hot spots of prosperity – suburbs, islands, parts of cities. The list of ritzy places ranges from Fisher Island, an enclave of yacht owners off Miami, to the Tribeca area of Manhattan, where wage slaves with seven-figure salaries have their chic loft apartments.

Ranked by income, the list of rich places starts with Fisher Island, at $3.2 million per high-bracket taxpayer. Then come Purchase, N.Y. at $2.2 million; two more New York City suburbs, New Vernon and Alpine, N.J., both at $2.1 million, and Atherton, Calif. at $1.9 million.

Residences on Fisher consist for the most part of ritzy condos with very stiff maintenance fees. You can’t get on the island except by boat. Mel Gibson and Oprah Winfrey have had places there.

I did something more with the data that the IRS doesn’t do: estimate net worths, using figures on dividend, interest and business income as starting points.

In estimated net worth, the richest five communities are: Fisher Island, at $57 million per high-bracket return; Alpine, at $28 million; Medina, at $26 million; Palm Beach, Fla., at $23 million, and the King’s Point/Great Neck area on Long Island, at $22 million.

The recent stock market swoon did some damage to net worths, but not as much as you might think. The moneyed set in this country hold a lot of bonds, too, and bonds have done well this year.

Where do the rich get their income? Just under half of the money coming in is from working: salaries, pensions, Social Security, IRA payouts. The upper-bracket folk in the 64 rich hot spots take in 52% of their income from property: stocks, bonds, real estate, oil wells and businesses.

For the average American taxpayer, property income is only 17% of the pie.

The fraction of income from property peaks at 85% for Fisher Island. Property accounts for 75% or more of income in two other Florida communities, Boca Raton and Key Largo, and in Charlottesville. It hits bottom in fast-paced New York. Tribecans get only 25% of their income from investments.

Tribeca, in other words, is for up-and-comers. Fisher Island is for people who made it a long time ago and are sitting on fat brokerage accounts.

No. 5 – Kings Point, N.Y.

No. 4 – Palm Beach, Fla.

No. 3 – Medina, Wash.

No. 2 – Alpine, N.J.

No. 1 – Fisher Island, Fla.

By William Baldwin, Forbes.com

Click here to see more of America’s Millionaire Capitals.

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5 Easy Steps to Becoming a Millionaire

Posted by | Posted on 06-11-2011

Category : Become Millionaire

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Can a small business really create a plan on a postcard?

“Yes! An effective small business plan that covers no more than a postcard is more than possible, it’s practical and effective”

=> Business Plan Australia

5 Easy Steps to Becoming a Millionaire

Who wouldn’t want to be worth a million dollars? Many of us dream of achieving this goal, more often than not for the sake of the freedom financial stability would bring. So how can we get there?

The answers are actually much easier than you might expect. Here are several easy steps to get you into the millionaires’ club. (With a little discipline and the help of some powerful savings vehicles, anyone can hit this mark.)

1. Live Off One Income

One of the advantages of having a life partner is the potential to pull in two incomes. If you are able, consider structuring your set expenses based on only one income, and save what comes in from the other income. Doing so strengthens your financial position in two ways: In case of an emergency or if one partner loses their job, you will not only have less set expenses to cover, but you will also have built up your net worth as a safety measure.

2. Only Marry Once

According to “The Millionaire Next Door” by Thomas J. Stanley, Ph.D and William D. Danko, Ph.D, the average millionaire is married with three children. The wives of these millionaires are good budgeters and most often described as even more frugal than their husbands. Interestingly, according to Stanley and Danko’s survey, half of these wives do no work outside the home and of those who do, they are most likely teachers.

One upside of only marrying once is avoiding the costs of divorce and of subsequent weddings. The cost of a divorce depends on many factors including income, attorney fees, court fees, and the assets a couple has and how they are divided. The average wedding cost in the United States in 2010, according to The Wedding Report.com, was $24,070.

3. Put Your Money in Appreciating Assets

According to Stanley and Danko, the millionaires in their survey invested nearly 20% of their realized household income each year. Nearly 20% of the household’s wealth is held in “transaction securities such as publicly traded stocks and mutual funds” and the millionaires tended to rarely sell their equities. Only a very small number of the millionaires surveyed had ever leased a car; few even drove the current year model. Half of those surveyed had lived in their homes for more than 20 years, which, as the authors point out, means they have likely enjoyed “significant increases in the value of their homes.”

The end result? These people put a financial priority on assets that will make them money, from their homes to their businesses.

4. Choose the Right Career

According to The Millionaire Next Door, “self-employed people make up less than 20% of the workers in America but account for two-thirds of the millionaires.” The book goes on to list an average of 45 to 55 hours spent working per week, so by no means is this the self-employed fantasy of playing golf while your business grows.

The idea of the “right” career can encompass a myriad of factors. Ideally, this would be a career you enjoy, otherwise you likely won’t be putting in the dedication required to be successful. The right career would also coincide with overall working trends, or at least not work directly against them. For example, starting a career in typewriter manufacturing may be something you are passionate about, but it would likely suffer due to the current technological trends.

5. Don’t Live the Millionaire Lifestyle

Warren Buffett’s frugal lifestyle (especially relative to his net worth) is the go-to example for this point. The average value of the surveyed millionaires’ homes was $320,000. The bottom line is, those who spend their money on non-appreciating assets cannot put that same money in an asset that will net them a return and increase their wealth. If it is important to you to build your financial worth, stop spending it on new cars, toys and clothes. (The Oracle of Omaha has a net worth in the billions, but his lifestyle is not as rich as you may think.)

The Bottom Line

Becoming a millionaire is easier than ever. While this is a dream that will take work and discipline to achieve, it isn’t as far out of reach as you might think. Be smart with your money and before you know it, you’ll be able to count yourself among the world’s wealthier citizens.

Erin Joyce, Investopedia.com

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Quotes from late Apple founder Steve Jobs

Posted by | Posted on 09-10-2011

Category : CEO Jobs

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Can a small business really create a plan on a postcard?

“Yes! An effective small business plan that covers no more than a postcard is more than possible, it’s practical and effective”

=> Business Plan Australia

Quotes from late Apple founder Steve Jobs

(Reuters) – Here are some key quotes from Steve Jobs, the legendary co-founder and former chief executive of Apple Inc, who died on Wednesday after a years-long battle with cancer.

COMMENCEMENT SPEECH AT STANFORD UNIVERSITY, 2005

“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything – all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”

“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice.”

ALLTHINGSD CONFERENCE, 2010

“There’s nothing that makes my day more than getting an e-mail from some random person in the universe who just bought an iPad over in the UK and tells me the story about how it’s the coolest product they’ve ever brought home in their lives. That’s what keeps me going. It’s what kept me five years ago, it’s what kept me going 10 years ago when the doors were almost closed. And it’s what will keep me going five years from now whatever happens.”

INTERVIEW WITH PLAYBOY MAGAZINE, 1985

“I don’t think I’ve ever worked so hard on something, but working on Macintosh was the neatest experience of my life. Almost everyone who worked on it will say that. None of us wanted to release it at the end. It was as though we knew that once it was out of our hands, it wouldn’t be ours anymore. When we finally presented it at the shareholders’ meeting, everyone in the auditorium stood up and gave it a 5-minute ovation. What was incredible to me was that I could see the Mac team in the first few rows. It was as though none of us could believe that we’d actually finished it. Everyone started crying.”

APPLE PRODUCT LAUNCH, JUNE 2011

“One more thing …”

INTERVIEW WITH BUSINESS WEEK, 2004

“Innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we’ve been thinking about a problem. It’s ad hoc meetings of six people called by someone who thinks he has figured out the coolest new thing ever and who wants to know what other people think of his idea.”

“And it comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important.”

INTERVIEW WITH FORTUNE MAGAZINE, 2000

“In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service.”

“My position coming back to Apple was that our industry was in a coma. It reminded me of Detroit in the ’70s, when American cars were boats on wheels.”

COMMENT TO NEW YORK TIMES REPORTER WHO ASKED ABOUT JOBS’
HEALTH, 2008

“You think I’m an arrogant who thinks he’s above the law, and I think you’re a slime bucket who gets most of his facts wrong.”

INTERVIEW WITH WIRED, 1996

“These technologies can make life easier, can let us touch people we might not otherwise. You may have a child with a birth defect and be able to get in touch with other parents and support groups, get medical information, the latest experimental drugs. These things can profoundly influence life. I’m not downplaying that. But it’s a disservice to constantly put things in this radical new light – that it’s going to change everything. Things don’t have to change the world to be important.”

By Alexei Oreskovic in San Francisco, Liana B. Baker in New York and Lisa Richwine in Los Angeles | Reuters. Reporting by Alexei Oreskovic in San Francisco, Liana B. Baker in New York and Lisa Richwine in Los Angeles; Editing by Richard Chang

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Jobs at Apple: Master inventor, master marketer

Posted by | Posted on 07-10-2011

Category : Entrepreneur Success Stories

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Can a small business really create a plan on a postcard?

“Yes! An effective small business plan that covers no more than a postcard is more than possible, it’s practical and effective”

=> Business Plan Australia

Jobs at Apple: Master inventor, master marketer

SAN FRANCISCO (AP) – Steve Jobs started Apple Computer with a high school friend in a Silicon Valley garage in 1976, was forced out a decade later, then returned to rescue the company. During his second stint, Apple grew into the most valuable technology company in the world.

Jobs invented and masterfully marketed ever-sleeker gadgets that transformed everyday technology, from the personal computer to the iPod and iPhone. Cultivating Apple’s countercultural sensibility and a minimalist design ethic, he rolled out one sensational product after another, even in the face of the late-2000s recession and his own failing health.

Jobs helped change computers from a geeky hobbyist’s obsession to a necessity of modern life at work and home, and in the process he upended not just personal technology but the cellphone and music industries.

Perhaps most influentially, he launched the iPod in 2001, which offered “1,000 songs in your pocket.” Over the next 10 years, its white earphones and thumb-dial control seemed to become as ubiquitous as the wristwatch.

In 2007 came the touch-screen iPhone, and later its miniature “apps,” which made the phone a device not just for making calls but for managing money, storing photos, playing games and browsing the Web.

And in 2010, Jobs introduced the iPad, a tablet-sized, all-touch computer that took off even though market analysts said no one really needed one.

Earlier this month, Apple briefly surpassed Exxon Mobil as the most valuable company in America, with Apple stock on the open market worth more than other company’s.

Under Jobs, the company cloaked itself in secrecy to build frenzied anticipation for each of its new products. Jobs himself had a wizardly sense of what his customers wanted, and where demand didn’t exist, he leveraged a cult-like following to create it.

When he spoke at Apple presentations, almost always in faded blue jeans, sneakers and a black mock turtleneck, legions of Apple acolytes listened to every word. He often boasted about Apple successes, then coyly added a coda – “One more thing” – before introducing its latest ambitious idea.

By JORDAN ROBERTSON – AP Technology Writer

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